Publication
Design and Management
The
Program
The Facilities
Knowledge and Practical
Concentration Course Descriptions
Minimum Admission Requirements
Admission Priorities
Application Deadline
Diploma Requirements
THE
PROGRAM 
Publication
Design & Management is a new career program created to meet the
needs of the current job market. This three-year program will
prepare students to work in the dynamic and rapidly growing communications
design industry.
The
D.E.C. in Publications Design Management combines theory and practice,
acquisition of skills, mastery of written communication and command
of the image. This program integrates conceptual thinking, writing,
and graphic design. The evolving curriculum has consistently prepared
students to adapt to rapid changes in publications technology
and business practice.
Courses
are taught using the latest and most popular software applications
including QuarkXPress; Adobe Illustrator, Adobe Photoshop, Microsoft
Office and Macromedia Dreamweaver, Flash and Director. By the
third year of studies, students will have worked on both major
platforms for the industry: Wintel and Macintosh.
Graduates
of this program will be publication specialists able to design,
produce and manage all aspects of computer-based communications.
Knowledgeable in the latest software, they will have the creative
and technical expertise needed to succeed in this exciting field
of computerized document production. publication design & management
skills
Graduates
of this program will have some of the most sought-after skills
in today's job market, including the ability to:
- write
and edit business and promotion documents
- design
page layouts
- produce
publications such as brochures, flyers, manuals, forms and newsletters
- create
and design multimedia presentations
- design
web pages
- coordinate
a computerized publishing project from idea to final product
THE
FACILITIES
A
new lab is equipped with of state-of-the-art multimedia computers
with Internet access, laser and colour printers and scanners.
Up-to-date software such as Microsoft Word, Excel, PowerPoint,
Corel Suite, Adobe Photoshop and other graphic design packages
will be used extensively throughout the program.
KNOWLEDGE
AND PRACTICAL go hand-in-hand at champlain st-lambert
Champlain
St-Lambert's Publication Design & Management students will benefit
from a hands-on approach which includes on-the-job experience
through two work-study projects. These stages provide students
with up to eight weeks of full-time work experience during which
they can apply their skills in a professional environment. Employers
are also able to evaluate their trainees as potential employees.
Students will also establish and manage their own document design
and tutoring service on site where they will provide technical
assistance to the campus community. This component of the program
gives students the opportunity to apply their knowledge and develop
expertise in operating a small business.
Champlain's
Publication Design & Management faculty has a well-established
network with organizations such as Canderel Ltd., Ernst & Young,
McGill University, Merck-Frosst Canada Ltd., Montreal General
Hospital, Pratt & Whitney, Royal Bank, Seagram's, etc. Through
this network, our team of instructors has a track record of virtually
100% employment for their graduates.
An
advisory committee made up of employers and publication design
specialists ensures that the skills students learn in the program
meet industry standards. This committee provides a valuable gateway
to the workplace for graduates.
CONCENTRATION
COURSE DESCRIPTIONS
A
list of the PDM concentration courses offered semester by semester
follows. In addition to these courses, students must also complete
English, French, Humanities and Physical Education courses that
are required for graduation in a D.E.C. program.
Semester 1
Semester
2
Semester
3
Semester
4
Semester
5
Semester
6
FIRST
SEMESTER COURSES
Introduction
to Publication Design & Management
In this course students will explore various graphics application
software and multi-media technology and the way these tools can
be used to enhance publications and presentations. Students will
also examine the nature of the work produced in modern publication
design firms. Specific tasks, duties, and procedures will be considered,
as well as the abilities and skills that are required to perform
them. Topics will include: participating in hands-on workshops
using various computer software; examining the role of this software
in industry; and exploring the publication process from initial
concept to final submission.
Word
Processing
This course gives students a hands-on approach to word processing
applications using Microsoft Word 2000. You will learn how to
create, format, and edit documents, reports and newsletters; create
styles, outlines, tables, form letters and mailing labels; customize
Word; and create on-screen forms.
Spreadsheet
Design
Using Microsoft Excel to design, create, and edit a spreadsheet,
students will learn the use and purpose of templates that are
necessary for multiple worksheet creation. Also taught are the
creation and incorporation of graphics and charts into a worksheet
for clarity of meaning and presentation. The use of macros and
formulas for improving accuracy and speed is covered, together
with the creation of data tables and scenarios in order to explain
business problems requiring answers to "what if" situations. Methods
of sorting and filtering are taught as well as making a Web query,
adding hyperlinks to a worksheet, saving worksheets as HTML files,
and object-linking and embedding. Independent creative skills
are encouraged in order to improve communication of figures through
the use of an electronic worksheet.
Communicating
in the Work Place (French) / Communicating in the Work Place (English)
Communicating orally with clients and co-workers in both of Canada's
official languages is an integral part of an employee's work day.
The objective of this course is to prepare students to participate
in various business forums including greeting visitors, holding
business related conversations, receiving messages, conveying
instructions, dealing with complaints, participating in on-site
and electronic meetings, and speaking in public. In this course
students will learn to: recognize and incorporate appropriate
technical terms; ensure correct syntactical usage; present clear,
coherent, and appropriate explanations, objections, and arguments;
display self-assurance and control anxiety.
SECOND
SEMESTER COURSES
Introduction to Desktop Publishing & Publication
Design
This course focuses on the theoretical and practical aspects of
desktop publishing. DTP is the application of personal computers
to produce publication-quality documents. Topics such as components
of the desktop system, fundamentals of typography, and principles
of page design will be covered. Computer software applications
will be introduced through hands-on exercises using Microsoft
Word. Students will produce business documents, promotional documents,
and brochures and newsletters.
Digital
Illustration
Adobe Illustrator is an art production tool used by graphic designers,
production artists, typesetters, and service bureaus.
Students will learn fundamental skills such as how to import graphics,
how to use the drawing tools, how to manipulate Bezier curves,
and how to get the printer to product the finished image. Integrated
Applications with MS Office Students will have the opportunity
to create and integrate documents with Microsoft Office. Integrated
software programs combine word processing, spreadsheet, database
and graphics design in one easy package. This will give students
the tools needed to solve a variety of computer-related problems.
Business
Writing I
Clear communication is the basis for business success. Students
in this course will develop the ability to plan, write, and format
effective business letters and messages. They will learn basic
writing techniques and basic patterns to follow in solving communication
problems. A review of language guidelines will help students master
English language principles encountered by business writers.
French Business Writing I
One of the major objectives of the Publication Design & Management
Program is to prepare graduates who can write and edit publications
in French. In this course students will focus on written documents
normally found in business including preparation of letters, memos,
reports as well as various publications distributed internally
to employees or externally to clients and prospective clients.
Topics covered include: determining correct writing style; correct
use of grammar and spelling; applying appropriate formats; and
assembling a portfolio.
THIRD
SEMESTER COURSES
Digital
Page Layout 1
This course is designed to teach introductory page layout techniques
using the page composition software QuarkXPress. Future desktop
designers will gain practical experience in producing professional
looking publications. Topics covered include fundamentals of page
composition software, typography, integration of graphics and
photos into publications, graphic production, page assembly, and
principles of printing.
Business
Writing II
The ability to persuade someone to do something by means of one's
communication skills is a great asset. This course teaches students
how to write and design persuasive messages and sales letters,
compose messages that promote goodwill, write clear operating
instructions, and prepare effective news releases. On a personal
level, students will produce job application letters and résumés.
French
Business Writing II
This course continues the development of writing skills in the
French language by focusing on the translation of texts from English
to French and from French to English. In addition to learning
how to recognize weaknesses in an English text that may hinder
the translation into French, students will learn to outline the
subject and to identify key ideas, and to determine the correct
terminology for the subject. Emphasis will also be placed on interpreting
the text in the language required, checking the translation quality
and obtaining approval of the translated text from the author.
Graphic
Software Applications II
Adobe PhotoShop is a professional art production tool used by
graphic designers to create original artwork, collages, or photomontages
for print or on the Web and by graphics producers to merge and
edit color images. Students will learn to work with PhotoShop
tools and palettes, basic layers, painting and editing, masks
and channels, photo retouching and special effects.
Web
Publishing I
This course presents both the theoretical aspects of designing
and creating a functional Web site, and the mechanics of creating
such a site using HTML. Students will learn to analyze the requirements
and electronic support required for the development of a Web site,
including the client's requirements, preferences, and budgetary
restrictions. They will learn to plan the logical file structure,
and the overall time frame needed to design a web site.
FOURTH
SEMESTER COURSES
Form
Design
This
course serves to extend the knowledge learners acquired in the
Web Publishing I course. Building on learners comprehension of
HTML, the Form Design course introduces learners to JavaScript.
Incorporating JavaScript code within HTML documents brings Web
pages to life by adding dynamic content and interactive elements.
Report
Design and Production
This course teaches the basics of report writing and production,
including effective researching, composing, editing, and formatting
skills. The student will learn how to identify the functions and
classifications of reports; plan, research, compose, and edit
short reports; design tables and charts on the computer; write
and design a formal report integrating charts and tables with
text; and present an oral report using presentation software.
Administrative
Office Management
This course provides students with basic information on the functions
of the administrative office manager or creative director in managing
human resources and administrative functions. Emphasis is placed
on the importance of effective interpersonal skills in creating
a productive work environment. Through case studies and team projects,
students acquire hands-on experience in presenting their ideas
to a group, solving interpersonal problems, working in teams,
supervising subordinates, and dealing with stress.
Digital Layout II
This course builds on the skills introduced in Digital Page Layout
I and teaches students advanced page layout techniques using QuarkXPress.
Students will create a series of projects based on advertising
and promotional design using QuarkXPress as well as Adobe Illustrator
and PhotoShop. Topics covered include: master pages, book features,
indexing, color and trapping, as well as preparing QuarkXPress
documents for the Web.
Web
Publishing II
Students will develop a good working knowledge of Dreamweaver
and Flash to develop Web pages and Web sites. The emphasis will
be placed on creating dynamic/interactive Web pages that are visually
appealing as well as functional. Students will use Adobe Photoshop
and Adobe Illustrator to create Web graphics and text for use
in their assignments.
FIFTH
SEMESTER COURSES
Multimedia
Design & Production I
Using drawing and presentation design software, such as Illustrator
and Director 8 Shockwave Studio, students will learn how to analyze
and understand the requirements of multimedia productions related
to content, length, sound and visuals, recording, visual contents,
budget and completion time frame, and final dissemination and
publication of the production. The first part of the two-course
sequence will deal with preparation of the content, production
of a story board, and presentation scenario, as well as the overall
planning of the work.
Advertising
Design and Production
Students will develop skills related to the promotion of products,
services and activities of the organization by using promotional
material. Emphasis will be put on creating concepts for promotional
materials, planning the work, writing and creating the visual
elements of the production for both the Web and print media.
Technical
Support & Pre-Press
In this course students will learn to manage the technical support
services required to keep a sophisticated publication and design
operation running smoothly. They will grasp the role of various
computer hardware components and learn to ensure optimal equipment
performance. Topics include: configuring a computer and its devices;
managing the computer's hard disk; installing and configuring
new devices; automating procedures through the use of macros;
installing and configuring software; implementing utilities software.
Business
Proposals
Students will write, edit and design a formal proposal to start
a small business. Topics covered will include: planning, financing,
equipping, promoting, and managing a small business.
Operating
a Small Business
Students will learn how to organize and establish a desktop publishing
business. This course teaches the basic principles of entrepreneurship
and places emphasis on the administrative and financial aspects
of running a business. Students will consider options for project
scenarios, determine a cost for each proposal, present the proposals
to administration, negotiate and confirm an agreement, prepare
the agreement, and deliver the final product. Emphasis will be
placed throughout the course on assembling data for clients, contracts,
suppliers, prices, and personnel resources, as well as on managing
the finances of the business.
SIXTH
SEMESTER
Multimedia
Design & Production II
As a follow-up to Multimedia Design & Production I in the fifth
semester, this course takes the student from the planning stages
to the production of the presentation. Students will learn to
select and modify visuals; record simple sound files; research
and select sound, animation, and video files; and assemble the
data for use by the professional production house. Using multimedia
technology, they will produce original, vibrant, and attractive
publications that conform to the organization's image.
Integrated
Project
This course provides students with the opportunity to apply graphic
design and production techniques to real world problems. They
will conceptualize, design, and execute materials for a variety
of media. Students will also develop a portfolio that demonstrates
their competency and ability to take an original idea from conception
to finished product. This portfolio will showcase their graphic
design, communication, administrative and desktop publishing skills.
Job
Preparation Techniques
Students will complete a self-assessment of their strengths and
accomplishments in the context of preparing a portfolio for prospective
employers. They will research the workforce and make personal
contacts with organizations. Letters of application, résumés,
interviews and follow-up techniques will all be emphasized with
a view to obtaining a job. Students will develop an overall strategy
for employment that includes overcoming weaknesses, broadening
professional skills, keeping up to date with the profession, and
displaying motivation and entrepreneurship in such a way as to
make themselves indispensable to an employer.
Workplace
Integration II
This course helps launch the student into the publication design
and management field by enabling them to participate in an internship.
Students will develop the personal skills required for effective
human relations and interoffice communication and transfer prior
learning and acquired skills to employment in the workplace.
MINIMUM
ADMISSION REQUIREMENTS
Diploma
of Secondary School Studies or the equivalent, including Physical
Science 416 and Mathematics 514 or 436. Students graduating from
a French high school in Quebec must also have successfully completed
English as a Second Language at the Secondary V level.
ADMISSION
PRIORITIES
Champlain
St-Lambert will offer admission to as many qualified candidates
as possible. Space limitations can, however, have an impact. When
too many applications are received for a particular program, students
with the highest academic standing will be admitted first.
APPLICATION
DEADLINE
- March
1st for the Fall Semester.
DIPLOMA
REQUIREMENTS
In
addition to the prescribed sequence of Publication Design & Management
courses taken each semester, students will choose
14
General Education courses in English, French, Humanities and Physical
Education.
Complementary
courses are chosen from the following designated areas: Social
Sciences, Science & Technology, Modern Languages, Computer Science
& Mathematics, Art & Aesthetics.
First
Semester:
- 412-BLA
Today's Workplace
- 412-BLB
Word Processing
- 412-BLC
Spreadsheet Design
- 412-BLD
Communicating in the Workplace (English)
- 602-BLA
Communicating in the Workplace (French)
- English
- French
- Physical
Education
Second
Semester:
- 412-BLE
Integrated Applications with MS Office
- 412-BLF
Business Writing I
- 412-BLG
French Business Writing I
-
412-BLH Introduction to Desktop Publishing
- 412-BLJ
Graphic Software Applications I
- English
- French
- Physical
Education
Third
Semester:
- 412-BLK
Digital Page Layout
- 412-BLL
Business Writing II
- 412-BLM
Graphic Software Applications II
- 602-BLB
French Business Writing II
- English
- Humanities
- Complementary
Fourth
Semester:
- 412-BLN
Report Design and Production I
- 412-BLP
Manual Design and Production
- 412-BLQ
Workplace Integration I
- 412-BLR
Form Design
- English
- Physical
Education
- Complementary
Fifth
Semester:
- 412-BLS
Report Design & Production II
- 412-BLT
Advertising Design & Production I
- 412-BLU
Multimedia Design & Production I
- 412-BLV
Technical Support
- 412-BLW
Web Site Design & Production
- Humanities
- Complementary
Sixth
Semester:
- 412-BLX
Advertising Design & Production II
- 412-BLY
Multimedia Design & Production II
- 412-BLZ
Newsletter Design & Production
- 412-BMA
Small Business Management
- 412-BMB
Workplace Integration II
- 412-BMC
Job Preparation Techniques who should apply
The
Publication Design & Management program was designed for students
who are:
- computer-friendly
- good
communicators
- able
to work in English and French The program will especially appeal
to individuals who:
- like
working with new software
- enjoy
desktop publishing
- are
looking for a career in publication design
- plan
to manage their own communications design business
