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Publication, Design & Management
The Program
The Facilities
Knowledge and Practical
Concentration Course Descriptions
Minimum Admission Requirements
Admission Priorities
Application Deadline
Diploma Requirements
THE PROGRAM 
Publication Design & Management is a new career
program created to meet the needs of the current job market. This three-year
program will prepare students to work in the dynamic and rapidly growing
communications design industry.
The D.E.C. in Publications Design Management combines
theory and practice, acquisition of skills, mastery of written communication
and command of the image. This program integrates conceptual thinking,
writing, and graphic design. The evolving curriculum has consistently
prepared students to adapt to rapid changes in publications technology
and business practice.
Courses are taught using the latest and most popular
software applications including QuarkXPress; Adobe Illustrator, Adobe
Photoshop, Microsoft Office and Macromedia Dreamweaver, Flash and Director.
By the third year of studies, students will have worked on both major
platforms for the industry: Wintel and Macintosh.
Graduates of this program will be publication specialists
able to design, produce and manage all aspects of computer-based communications.
Knowledgeable in the latest software, they will have the creative and
technical expertise needed to succeed in this exciting field of computerized
document production. publication design & management skills
Graduates of this program will have some of the
most sought-after skills in today's job market, including the ability
to:
- write and edit business and promotion documents
- design page layouts
- produce publications such as brochures, flyers,
manuals, forms and newsletters
- create and design multimedia presentations
- design web pages
- coordinate a computerized publishing project
from idea to final product
THE FACILITIES
A new lab is equipped with of state-of-the-art
multimedia computers with Internet access, laser and colour printers and
scanners. Up-to-date software such as Microsoft Word, Excel, PowerPoint,
Corel Suite, Adobe Photoshop and other graphic design packages will be
used extensively throughout the program.
KNOWLEDGE AND PRACTICAL go
hand-in-hand at champlain st-lambert
Champlain St-Lambert's Publication Design & Management
students will benefit from a hands-on approach which includes on-the-job
experience through two work-study projects. These stages provide students
with up to eight weeks of full-time work experience during which they
can apply their skills in a professional environment. Employers are also
able to evaluate their trainees as potential employees.
Students will also establish and manage their
own document design and tutoring service on site where they will provide
technical assistance to the campus community. This component of the program
gives students the opportunity to apply their knowledge and develop expertise
in operating a small business.
Champlain's Publication Design & Management faculty
has a well-established network with organizations such as Canderel Ltd.,
Ernst & Young, McGill University, Merck-Frosst Canada Ltd., Montreal General
Hospital, Pratt & Whitney, Royal Bank, Seagram's, etc. Through this network,
our team of instructors has a track record of virtually 100% employment
for their graduates.
An advisory committee made up of employers and
publication design specialists ensures that the skills students learn
in the program meet industry standards. This committee provides a valuable
gateway to the workplace for graduates.
CONCENTRATION COURSE DESCRIPTIONS
A list of the PDM concentration courses offered
semester by semester follows. In addition to these courses, students must
also complete English, French, Humanities and Physical Education courses
that are required for graduation in a D.E.C. program.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
FIRST SEMESTER COURSES
Introduction
to Publication Design & Management
In this course students will explore various graphics application software
and multi-media technology and the way these tools can be used to enhance
publications and presentations. Students will also examine the nature
of the work produced in modern publication design firms. Specific tasks,
duties, and procedures will be considered, as well as the abilities and
skills that are required to perform them. Topics will include: participating
in hands-on workshops using various computer software; examining the role
of this software in industry; and exploring the publication process from
initial concept to final submission.
Word
Processing
This course gives students a hands-on approach to word processing applications
using Microsoft Word 2000. You will learn how to create, format, and edit
documents, reports and newsletters; create styles, outlines, tables, form
letters and mailing labels; customize Word; and create on-screen forms.
Spreadsheet
Design
Using Microsoft Excel to design, create, and edit a spreadsheet, students
will learn the use and purpose of templates that are necessary for multiple
worksheet creation. Also taught are the creation and incorporation of
graphics and charts into a worksheet for clarity of meaning and presentation.
The use of macros and formulas for improving accuracy and speed is covered,
together with the creation of data tables and scenarios in order to explain
business problems requiring answers to "what if" situations. Methods of
sorting and filtering are taught as well as making a Web query, adding
hyperlinks to a worksheet, saving worksheets as HTML files, and object-linking
and embedding. Independent creative skills are encouraged in order to
improve communication of figures through the use of an electronic worksheet.
Communicating
in the Work Place (French) / Communicating in the Work Place (English)
Communicating orally with clients and co-workers in both of Canada's official
languages is an integral part of an employee's work day. The objective
of this course is to prepare students to participate in various business
forums including greeting visitors, holding business related conversations,
receiving messages, conveying instructions, dealing with complaints, participating
in on-site and electronic meetings, and speaking in public. In this course
students will learn to: recognize and incorporate appropriate technical
terms; ensure correct syntactical usage; present clear, coherent, and
appropriate explanations, objections, and arguments; display self-assurance
and control anxiety.
SECOND SEMESTER COURSES
Introduction
to Desktop Publishing & Publication Design
This course focuses on the theoretical and practical aspects of desktop
publishing. DTP is the application of personal computers to produce publication-quality
documents. Topics such as components of the desktop system, fundamentals
of typography, and principles of page design will be covered. Computer
software applications will be introduced through hands-on exercises using
Microsoft Word. Students will produce business documents, promotional
documents, and brochures and newsletters.
Digital
Illustration
Adobe Illustrator is an art production tool used by graphic designers,
production artists, typesetters, and service bureaus.
Students will learn fundamental skills such as how to import graphics,
how to use the drawing tools, how to manipulate Bezier curves, and how
to get the printer to product the finished image. Integrated Applications
with MS Office Students will have the opportunity to create and integrate
documents with Microsoft Office. Integrated software programs combine
word processing, spreadsheet, database and graphics design in one easy
package. This will give students the tools needed to solve a variety of
computer-related problems.
Business
Writing I
Clear communication is the basis for business success. Students in this
course will develop the ability to plan, write, and format effective business
letters and messages. They will learn basic writing techniques and basic
patterns to follow in solving communication problems. A review of language
guidelines will help students master English language principles encountered
by business writers.
French
Business Writing I
One of the major objectives of the Publication Design & Management Program
is to prepare graduates who can write and edit publications in French.
In this course students will focus on written documents normally found
in business including preparation of letters, memos, reports as well as
various publications distributed internally to employees or externally
to clients and prospective clients. Topics covered include: determining
correct writing style; correct use of grammar and spelling; applying appropriate
formats; and assembling a portfolio.
THIRD SEMESTER COURSES
Digital
Page Layout 1
This course is designed to teach introductory page layout techniques using
the page composition software QuarkXPress. Future desktop designers will
gain practical experience in producing professional looking publications.
Topics covered include fundamentals of page composition software, typography,
integration of graphics and photos into publications, graphic production,
page assembly, and principles of printing.
Business
Writing II
The ability to persuade someone to do something by means of one's communication
skills is a great asset. This course teaches students how to write and
design persuasive messages and sales letters, compose messages that promote
goodwill, write clear operating instructions, and prepare effective news
releases. On a personal level, students will produce job application letters
and résumés.
French
Business Writing II
This course continues the development of writing skills in the French
language by focusing on the translation of texts from English to French
and from French to English. In addition to learning how to recognize weaknesses
in an English text that may hinder the translation into French, students
will learn to outline the subject and to identify key ideas, and to determine
the correct terminology for the subject. Emphasis will also be placed
on interpreting the text in the language required, checking the translation
quality and obtaining approval of the translated text from the author.
Graphic
Software Applications II
Adobe PhotoShop is a professional art production tool used by graphic
designers to create original artwork, collages, or photomontages for print
or on the Web and by graphics producers to merge and edit color images.
Students will learn to work with PhotoShop tools and palettes, basic layers,
painting and editing, masks and channels, photo retouching and special
effects.
Web
Publishing I
This course presents both the theoretical aspects of designing and creating
a functional Web site, and the mechanics of creating such a site using
HTML. Students will learn to analyze the requirements and electronic support
required for the development of a Web site, including the client's requirements,
preferences, and budgetary restrictions. They will learn to plan the logical
file structure, and the overall time frame needed to design a web site.
FOURTH SEMESTER COURSES
Form
Design
This course serves to extend the knowledge
learners acquired in the Web Publishing I course. Building on learners
comprehension of HTML, the Form Design course introduces learners to JavaScript.
Incorporating JavaScript code within HTML documents brings Web pages to
life by adding dynamic content and interactive elements.
Report
Design and Production
This course teaches the basics of report writing and production, including
effective researching, composing, editing, and formatting skills. The
student will learn how to identify the functions and classifications of
reports; plan, research, compose, and edit short reports; design tables
and charts on the computer; write and design a formal report integrating
charts and tables with text; and present an oral report using presentation
software.
Administrative
Office Management
This course provides students with basic information on the functions
of the administrative office manager or creative director in managing
human resources and administrative functions. Emphasis is placed on the
importance of effective interpersonal skills in creating a productive
work environment. Through case studies and team projects, students acquire
hands-on experience in presenting their ideas to a group, solving interpersonal
problems, working in teams, supervising subordinates, and dealing with
stress.
Digital
Layout II
This course builds on the skills introduced in Digital Page Layout I and
teaches students advanced page layout techniques using QuarkXPress. Students
will create a series of projects based on advertising and promotional
design using QuarkXPress as well as Adobe Illustrator and PhotoShop. Topics
covered include: master pages, book features, indexing, color and trapping,
as well as preparing QuarkXPress documents for the Web.
Web
Publishing II
Students will develop a good working knowledge of Dreamweaver and Flash
to develop Web pages and Web sites. The emphasis will be placed on creating
dynamic/interactive Web pages that are visually appealing as well as functional.
Students will use Adobe Photoshop and Adobe Illustrator to create Web
graphics and text for use in their assignments.
FIFTH SEMESTER COURSES
Multimedia
Design & Production I
Using drawing and presentation design software, such as Illustrator and
Director 8 Shockwave Studio, students will learn how to analyze and understand
the requirements of multimedia productions related to content, length,
sound and visuals, recording, visual contents, budget and completion time
frame, and final dissemination and publication of the production. The
first part of the two-course sequence will deal with preparation of the
content, production of a story board, and presentation scenario, as well
as the overall planning of the work.
Advertising
Design and Production
Students will develop skills related to the promotion of products, services
and activities of the organization by using promotional material. Emphasis
will be put on creating concepts for promotional materials, planning the
work, writing and creating the visual elements of the production for both
the Web and print media.
Technical
Support & Pre-Press
In this course students will learn to manage the technical support services
required to keep a sophisticated publication and design operation running
smoothly. They will grasp the role of various computer hardware components
and learn to ensure optimal equipment performance. Topics include: configuring
a computer and its devices; managing the computer's hard disk; installing
and configuring new devices; automating procedures through the use of
macros; installing and configuring software; implementing utilities software.
Business
Proposals
Students will write, edit and design a formal proposal to start a small
business. Topics covered will include: planning, financing, equipping,
promoting, and managing a small business.
Operating
a Small Business
Students will learn how to organize and establish a desktop publishing
business. This course teaches the basic principles of entrepreneurship
and places emphasis on the administrative and financial aspects of running
a business. Students will consider options for project scenarios, determine
a cost for each proposal, present the proposals to administration, negotiate
and confirm an agreement, prepare the agreement, and deliver the final
product. Emphasis will be placed throughout the course on assembling data
for clients, contracts, suppliers, prices, and personnel resources, as
well as on managing the finances of the business.
SIXTH SEMESTER
Multimedia
Design & Production II
As a follow-up to Multimedia Design & Production I in the fifth semester,
this course takes the student from the planning stages to the production
of the presentation. Students will learn to select and modify visuals;
record simple sound files; research and select sound, animation, and video
files; and assemble the data for use by the professional production house.
Using multimedia technology, they will produce original, vibrant, and
attractive publications that conform to the organization's image.
Integrated
Project
This course provides students with the opportunity to apply graphic design
and production techniques to real world problems. They will conceptualize,
design, and execute materials for a variety of media. Students will also
develop a portfolio that demonstrates their competency and ability to
take an original idea from conception to finished product. This portfolio
will showcase their graphic design, communication, administrative and
desktop publishing skills.
Job
Preparation Techniques
Students will complete a self-assessment of their strengths and accomplishments
in the context of preparing a portfolio for prospective employers. They
will research the workforce and make personal contacts with organizations.
Letters of application, résumés, interviews and follow-up techniques will
all be emphasized with a view to obtaining a job. Students will develop
an overall strategy for employment that includes overcoming weaknesses,
broadening professional skills, keeping up to date with the profession,
and displaying motivation and entrepreneurship in such a way as to make
themselves indispensable to an employer.
Workplace
Integration II
This course helps launch the student into the publication design and management
field by enabling them to participate in an internship. Students will
develop the personal skills required for effective human relations and
interoffice communication and transfer prior learning and acquired skills
to employment in the workplace.
MINIMUM ADMISSION REQUIREMENTS
Diploma of Secondary School Studies or the equivalent,
including Physical Science 416 and Mathematics 514 or 436. Students graduating
from a French high school in Quebec must also have successfully completed
English as a Second Language at the Secondary V level.
ADMISSION PRIORITIES
Champlain St-Lambert will offer admission to as
many qualified candidates as possible. Space limitations can, however,
have an impact. When too many applications are received for a particular
program, students with the highest academic standing will be admitted
first.
APPLICATION DEADLINE
- March 1st for the Fall Semester.
DIPLOMA REQUIREMENTS
In addition to the prescribed sequence of Publication
Design & Management courses taken each semester, students will choose
14 General Education courses
in English, French, Humanities and Physical Education.
Complementary courses are
chosen from the following designated areas: Social Sciences, Science &
Technology, Modern Languages, Computer Science & Mathematics, Art & Aesthetics.
First Semester:
- 412-BLA Today's Workplace
- 412-BLB Word Processing
- 412-BLC Spreadsheet Design
- 412-BLD Communicating in the Workplace (English)
- 602-BLA Communicating in the Workplace (French)
- English
- French
- Physical Education
Second Semester:
- 412-BLE Integrated Applications with MS Office
- 412-BLF Business Writing I
- 412-BLG French Business Writing I
- 412-BLH Introduction to Desktop Publishing
- 412-BLJ Graphic Software Applications I
- English
- French
- Physical Education
Third Semester:
- 412-BLK Digital Page Layout
- 412-BLL Business Writing II
- 412-BLM Graphic Software Applications II
- 602-BLB French Business Writing II
- English
- Humanities
- Complementary
Fourth Semester:
- 412-BLN Report Design and Production I
- 412-BLP Manual Design and Production
- 412-BLQ Workplace Integration I
- 412-BLR Form Design
- English
- Physical Education
- Complementary
Fifth Semester:
- 412-BLS Report Design & Production II
- 412-BLT Advertising Design & Production I
- 412-BLU Multimedia Design & Production I
- 412-BLV Technical Support
- 412-BLW Web Site Design & Production
- Humanities
- Complementary
Sixth Semester:
- 412-BLX Advertising Design & Production II
- 412-BLY Multimedia Design & Production II
- 412-BLZ Newsletter Design & Production
- 412-BMA Small Business Management
- 412-BMB Workplace Integration II
- 412-BMC Job Preparation Techniques who should
apply
The Publication Design & Management program was
designed for students who are:
- computer-friendly
- good communicators
- able to work in English and French The program
will especially appeal to individuals who:
- like working with new software
- enjoy desktop publishing
- are looking for a career in publication design
- plan to manage their own communications design
business
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