Champlain Saint-Lambert distinguishes
itself from other institutions by offering
the province's first and only Advertising
Management Option at the Cégep level. This program is based on a strong business core including, management, marketing, media design, economics, ethics, law, finance, communications, and budgeting. It's a marketing and management program with a focus on the key areas of the advertising industry: research, strategy, media selection, and creative in preparation for production. The course is industry-based and practical with students developing relevant real-world skills.

The curriculum includes classes from a variety of disciplines including courses in Business Administration, Economics, Ethics (Humanities), Graphic Communications, and Film to give students a truly interdisciplinary approach to marketing and advertising.

By the third year of the program, students work with real clients on real projects and extend their industry insight and understanding through an externship program that has them working in businesses such as advertising agencies (creative, media and interactive); the media and media buying organisations; marketing departments; advertising and market research companies; or direct response, sales promotion and other marketing consultancies.

If you are someone who enjoys working as part of a creative team, are enthusiastic about communications, and are interested in understanding advertising as an activity within a wider ethical, social and political context, this program is for you.